Chexy

Chexy is a growing startup that makes rent payments more rewarding through points, prizes, and a transparent rewards system. Before joining Chexy, I analyzed the existing website and identified opportunities for a more modern, sleek, and youthful design. The original site felt visually disconnected, with inconsistent colours, tight typography, and imagery that did not fully reflect the brand.

Each image in this project shows a stage of the website’s development, starting with how it looked before we began. Another intern and I worked together to refresh the design, experimenting with layouts, typography, colours, imagery, and branding elements. I used Figma to develop and refine our ideas, focusing on creating a more cohesive visual experience that connected with Chexy’s target audience.

The final images showcase the completed 2022 version of the website, demonstrating how the design evolved from the original into a more polished and engaging experience.